Best Ways To Display Underlays & Accessories At Point Of Sale

Having the best home improvement options is not the be-all and end-all. Fact is, customers have to know that what you have is the best to make the purchase, and businesses that fail to understand this are beaten by competitors that do.

So, the question is – how do you best display your product range in-store? In this article, QA will outline the tools any business needs to truly connect with its clientele. 

Ready to get started already? Order your POS kit from us today for the perfect product marketing support.

What is the best tool for selling flooring options?

Selling your flooring options in-store is primarily done through displays and signage at the point of sale. Getting your flooring POS right is vital if you want to funnel your customers towards making a purchase:

• Journey – Some informed customers show up, ask where the specific product they’re looking for is, and head straight to that product. But that isn’t the majority. Many prefer instead to wander the aisles and learn as they go, often looking for signs or displays to help navigation. Storeowners can take advantage of this by transforming their space according to a plan, one that includes well-positioned display stands, display racks and sample boards that guide customers to featured collections, new releases and great offers whilst dividing the store into segments. Having the ability for the customers to feel, see, and experience the product (within reason) heightens the ability.
• Solve their problems – You may think that something like a flooring display stand should primarily be eye-catching, high-definition, etc, with all else complementing this design choice in a secondary capacity. Whilst this is mostly true, it’s a binary way of thinking. All elements of a display must come together to serve a greater purpose, to transmit a message that will resonate with them enough that they buy the product. A good product already knows the problems it solves, so transmit this message as best you can. Learn their pain points and solve them, through illustration and messaging.
• Brand – Brand is a powerful tool used by companies to instil trust into a flooring manufacturer’s customer base. Building a brand is a long-term, consistent effort, so ensure all signage has at least symbols of these brands, as it will only enhance the message.
• Emotional engagement – How do you make friends and influence people? You learn about their problems, and you see things from their perspective. One without the other loses the trust of the customer, as even if a product can solve an issue, without knowing their exact concerns and objectives, there may be a blind spot that could result in wasted time, money and effort.

How do in-store displays impact customers?

At QA Flooring Solutions we offer a POS kit to our trade customers, helping them make the most of the new product they’re planning on selling. But we don’t just offer this kit for the sake of it. We know from experience the value in-store displays have – but we also know the difficulty of trying to display underlays and carpet accessories in a new, exciting way. Let’s face it – they’re not products that naturally sell themselves.

We’ll talk some more about the marketing support and POS kits we offer regarding how to sell flooring accessories and underlays below. But for now, let’s take a look at what an in-store display does for your sales.

Believe it or not, getting flooring POS displays right and adopting the best underlay display ideas actually starts with understanding human psychology…

Consumer behaviour 

Consumer psychology is all about understanding how your customers actually shop in store. The beauty of it is, we all know how we shop in a store or showroom, so it’s easy enough to break down the things we look for and apply it to your customers:

• 1. Grab attention – Nobody buys a product if the product doesn’t jump out at them. Our POS kit makes sure that the products you’re selling are eye-catching and accessible to all, helping encourage initial interest.
• 2. Offering guidance – Information sells; but if you overdo it you’ll bore customers right out the store. Guide the shopping journey but don’t instruct it. Provide enough information to interest without overloading. You can do this in person, or by using your displays themselves. Our POS kits can automate part of the buying journey.
• 3. Make it interactive – This is where our flooring POS kits come in handy. We help make your displays as interactive as possible. By making the products and accessories you’re selling feel like a discovery, you increase the chance of a sale.

Our POS kits for flooring and underlays are the perfect marketing strategy for encouraging sales and supporting the buying journey. In-store displays are still one of the best strategies to use when looking for an increase in sales – and at QA Flooring we can help.

Our flooring POS kits & how they can help you

Several items can be used in the showroom to increase the likelihood of a sale. Our own POS kits focus on things like product directories, sample boards, hanging samples, sample books, profile stands, and retail sample display stands. QR codes that link to our website from directory pages are the perfect combination to show a complete range of options.

Let’s take a look at how they all support the buying journey below.

• Product directories – By providing product directories you essentially offer a catalogue of products and information that your customers can sift through at their leisure. We offer our own directory here at QA, and it’s often the first place we catch a customer’s attention. You can do the same. Certain pages include a QR code that, once scanned by the user, takes you to the full range and colours available.
• Sample boards, hanging samples, sample books – Offering samples is vital. Your customers are shopping in-store because they want to see a tangible product. They want to look at it, feel it, test it, and get to know the product up close. Sample boards are essentially a show-and-tell, highlighting a full range of products quickly. Hanging samples catch the eye, drawing people over to interact. And sample books are one of the best ways to encourage customers to quickly flick through your product offerings to find the one they want. 
• Profile stands – These stands are designed to encourage impulse buys. No, underlays and floor accessories aren’t the most exciting things in the world, but stacking them on top of each other on a shelf will only make that worse. Add a profile stand and you’ll make them much more appealing and encourage people to make a purchase of a product they might otherwise have missed.
• Retail sample display stands – Sample display stands do the exact same thing as profile stands, only they focus on offering multiple samples so that customers can take their time and browse through them, finding the one that suits them best; before making a purchase. We have a choice of tower displays or slat wall systems that can be attached to a showroom wall to act as a focal point for discussions on underlays and accessories.
• Shelf talkers – Shelf talkers provide additional information for customers. They’re eye-catching signs that attach to your shelves, providing customers with the exciting points that might make them buy. Sales, USPs, benefits – all of these can be added to your shelf talker to convince customers to buy when a sales representative in store isn’t there to do it for you.

QA Flooring Solutions: POS kits for selling underlays and flooring accessories

Getting your underlays and accessories displayed in the right way at point of sale is the single most important thing you can do to improve the number of products you sell. Order your POS kit from us today for the perfect way to display underlays and flooring accessories in a way that truly encourages your customers to buy. Let us help you increase your sales today.